Must read: Deception vs. Honesty in UI Design

| IA and UX, Inside Analog

This is a great article on deception vs. honesty in user interface design:

http://www.alistapart.com/articles/dark-patterns-deception-vs.-honesty-in-ui-design/

Creating non-deceptive interfaces is key to a good and long-term relationship with your users. Couldn’t agree more.

This is what happens when barcodes and smartphones have a baby

| Social Media, Tech 1 Comment

It’s 8:30 am. You’re on the subway. It’s crowded; you see an ad for a new flat-screen at Best Buy on the wall. And it’s on sale? Well, what’s stopping you? All you need to do is enter the URL on your phone and get the coupon. But that means folding your newspaper, finding a place to store your coffee and keeping your balance while trying to type the URL into your phone.
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If you like piña coladas…

| Inside Analog, Strategy 2 Comments

When we meet with potential clients, one of the first things we try to figure out is whether we share the same values. Oh, you love brie? Cool, so do we.
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From 7 Facebook Likes to 8 — social media success in 3 easy steps (and 17 useful resources)

| Inside Analog, Social Media 6 Comments

Four days ago, the Analog Method page on Facebook had 7 likes (and almost all of them people that work here). As a firm that routinely builds Facebook apps for large international brands, this is about as embarrassing as a dermatologist with really bad skin or a firehouse that’s burning to the ground. Since this is something that we need to fix, I want to take a moment to formally announce that enough is enough and we’re finally (and slowly) going to do something about this terrible situation. Here’s our three step plan for social media success.
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Connect with people you don’t like — key takeaways from Sean Stephenson

| Inside Analog

I was able to attend the EO NYC event with Sean Stephenson last week (inspiring & entertaining). Here are the few takeaways I managed to write down:
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Hey Facebook, you’ve changed

| Social Media

Facebook is constantly changing, and it can be difficult to keep up. I mean, we spend enough time already seeing which of our “friends” just ate a donut. But if you’re using Facebook for business, there are some changes you’ll want to know about, and they don’t involve pictures from your aunt’s vacation in Pittsburgh.
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Does your business need more time in the gym?

| Strategy

How’s your cholesterol? Blood pressure doing OK? I hope that got your attention. Chances are, you probably know how healthy you are. But what if I asked about the health of your business?

It’s a tough question and I’m sure “managing key performance indicator (KPI) infrastructure” isn’t on the top of everyone’s fun list. Well, everyone besides mine.
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Facebook apps that make you pretty

| Social Media

Brand interaction builds customer loyalty — especially if you make your customers look pretty!

We recently launched a Facebook app for Lancôme that gives people an in-your-face experience of their new line of eye makeup. Since it’s one of the coolest projects we’ve worked on in a long time, I thought I’d share it with you.
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