In 2011, for the first time ever, smartphones outsold personal computers. This means one thing and there is no way around it: Your business needs to have a mobile strategy.
Whether you’re just getting started or are looking to improve your existing mobile strategy, here are the 12 top links about mobile trends, marketing, strategy, and implementation.
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Every few weeks I get text messages of a similar formula:
New at Sign of the Whale: Every week Monday – Friday, ALL drinks are half price from 4 – 7 pm and we have $5 Appetizers
Yes, the age of text message marketing has arrived! Countless bars, restaurants, and even political campaigns now keep track of your phone number not to call you, but to text you.
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It’s 8:30 am. You’re on the subway. It’s crowded; you see an ad for a new flat-screen at Best Buy on the wall. And it’s on sale? Well, what’s stopping you? All you need to do is enter the URL on your phone and get the coupon. But that means folding your newspaper, finding a place to store your coffee and keeping your balance while trying to type the URL into your phone.
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