Four days ago, the Analog Method page on Facebook had 7 likes (and almost all of them people that work here). As a firm that routinely builds Facebook apps for large international brands, this is about as embarrassing as a dermatologist with really bad skin or a firehouse that’s burning to the ground. Since this is something that we need to fix, I want to take a moment to formally announce that enough is enough and we’re finally (and slowly) going to do something about this terrible situation. Here’s our three step plan for social media success.
The first step is admitting you have a problem. We kicked off our first Marketing Technology Seminar this past Tuesday with a terrific presentation by Melea Seward about social media, storytelling and gameplay. During the presentation, we pulled up the Analog Method Facebook page with its 7 likes to show the audience how NOT to do it. I think this counts as admitting you have a problem. (Melea and the audience did have some great ideas on how we can improve, but I’m keeping them a secret for now — you’ll have to keep checking our Facebook page, ha!)
The second step is calling your brother and asking him to like your Facebook page. This one is pretty easy, but won’t work for people without siblings, sorry. Okay, now we have 8 likes. Nice!
The third step is writing a blog about your social media accomplishments. This is where I’m right now. Seriously, the next actual step is to create content that your audience can connect with. Dave Kerpen says you need to be Likeable. Melea Seward says it’s about storytelling and that you need to find your tiger on the train. They’re both right. And over the next few months, we’ll gradually start implementing some of the ideas — we’ll keep you posted on this blog.
I feel a little bad about the title of this post, because it’s misleading in the sense that the three steps are not really that helpful in launching a social media initiative. To hopefully make up for this, I’m starting a list of resources (in addition to the links above) that could ACTUALLY help you:
The Growing List of Social Media Resources
- Social Media Examiner
- Social Media Explorer
- Facebook Marketing Bible
- Inside Facebook
- Social Fresh
- Social Media B2B
- Chris Brogan
- Mari Smith
- Chief Marketer
- (there’s room for more here)
Two questions for you folks:
- Which links should I add to the list and why?
- What are the next steps that Analog Method should take to use social media more effectively?
Oh, and please like us on Facebook. Thank you!